Occasionally a customer will wander through the store, looking for a meat counter. But the only meat we sell is in our pet food department. While some of us do actually eat meat when we're not in the store, vegetarianism has been a long tradition at Rainbow. Even though there are now more humane and healthier methods for raising livestock, we don't want to profit from the sale of animals and at this point, we don't even know where we'd put a meat counter. We hope you can appreciate the many non-meat products we offer.
Instead, we tend to think of animals as our friends, and consequently, our Grants Committee has given money to Farm Sanctuary and other organizations that promote livestock health and the humane treatment of animals.