This October, Rainbow Grocery Cooperative will be one of more than 1,500 grocery retailers across North America participating in the fourth annual Non-GMO Month—a celebration of people’s right to choose food and products that do not contain genetically modified organisms (GMOs).
Studies show near-universal support for GMO labeling — over 90 percent of Americans want to know whether or not their food contains GMOs, and 2013 has seen a groundswell in the “right to know” movement. More than 1.2 million Americans have contacted the FDA asking them to implement mandatory labeling of GMO foods and 27 states have taken up GMO labeling bills like those passed in Maine and Connecticut in June.
“With GMOs now contaminating as much as 80 percent of conventional packaged foods, we are more committed than ever to helping people find safe, healthy non-GMO choices,” says one Rainbow worker. “We believe people have the right to know what’s in their food, and we will be celebrating that right throughout Non-GMO Month this October.” During Non-GMO Month, Rainbow will help shoppers identify Non-GMO Project Verified choices with educational materials and special signage.
Public concern about GMOs is rising as studies increasingly raise doubts about the long-term safety and environmental impact of this experimental technology. GMO labeling is mandatory in 64 countries around the world, including Australia, Russia, China, and all of Europe, but no such requirements exist in the U.S.
“The right to know what we’re eating and feeding our families is so basic,” says Megan Westgate, Executive Director of the nonprofit Non-GMO Project, which created Non-GMO Month. “Americans deserve the same freedom to avoid experimental GMO foods as people in other countries.”
While consumers fight for their right to know at the polls, the Non-GMO Project provides shoppers an immediate solution to the presence of unlabeled GMOs. As the only third party non-GMO verification in North America, the Non-GMO Project Verified seal is quickly gaining popularity. It is now the fastest growing label claim in the natural products industry with more than 11,000 Non-GMO Project Verified products.
For additional information, visit the links below:
“What is GMO?” http://www.nongmoproject.org/learn-more/what-is-gmo/
“Non-GMO Month” http://www.nongmomonth.org
“Labeling Survey Results” http://justlabelit.org/faqs/
“State Labeling Initiatives” http://www.centerforfoodsafety.org/issues/976/ge-food-labeling/state-labeling-initiatives